Here are the Kantar smartphone market share numbers for August 2016

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kantar

Kantar has released their smartphone market share numbers for the 3 months ending AugustĀ 2016.

We won’t delve too far into the numbers. European market share for Windows Phone overall is 4.1%, slight down from 4.2% in July 2016, with the strongest markets being France, Germany, Italy and UK. Of note is that market share in Japan appears to have doubled.

kantar-august-2016

Kantar notes:

The latest smartphone OS data from Kantar Worldpanel ComTechĀ shows that for the three months ending August 2016, market share for both Android and iOSĀ grew in EU5, representing 78.1% and 17.3% of smartphone sales, respectively. In the US, iOSĀ increased 2.5 percentage points to 30.9%, but declined in Urban China, falling to 13.5% ofĀ smartphone sales. Android dropped 1.7 percentage points in the US.

In the US, Android accounted for 65.2% of smartphone sales, a decline from 66.9% in the sameĀ period a year ago. Androidā€™s three largest manufacturing brands in the US ā€“ Samsung, LG, andĀ Motorola ā€“ all posted year-on-year sales declines, with Samsung continuing as the top manufacturerĀ in the region at 33.9% of smartphone sales.

ā€œAlcatel and ZTE, sold primarily through prepaid channels such as Walmart and Boost Mobile, eachĀ captured 3.5%, gaining an average of two percentage points in US market share over the past year.Ā That growth, however, was not enough to offset the decline experienced by other Android brands,ā€Ā said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech.

ā€œIn Great Britain, both Android and iOS continued to enjoy year-on-year gains, with the iPhone SEĀ remaining the top smartphone sold in the region in the three months ending August 2016,ā€ reportedĀ Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe. ā€œIn Germany,Ā eight out of every ten smartphones sold was Android-based. Samsung remains the top brand at 46%,Ā although that number represents a decline of 3.6 percentage points, compared to the August period aĀ year ago. The Samsung Galaxy S7 was the top-selling device, with a starting price of ā‚¬620, closelyĀ followed by the Samsung Galaxy A5 and A3, two lower-cost alternatives to Samsungā€™s flagshipĀ device.ā€

ā€œThe US, British and German markets have a couple of things in common. First, the Google Pixel,Ā announced October 4, will be available through select retail partners in these markets beginning inĀ mid-October. Second, the combined sales shares of Samsung and Apple represent more than 60%Ā of all smartphones sold in these regions, with the rest scattered among brands in decline, such asĀ Motorola and Sony, and those in growth, like Huawei and Alcatel,ā€ Guenveur added. ā€œThe US andĀ Britain have always been considered premium markets, but we are starting to see a shift to lowercostĀ devices as the prices of flagship products reach upwards of $800. For Google, this represents aĀ unique challenge, as consumers weigh the features of the Pixel against those of other similarly pricedĀ products like the iPhone 7 and Galaxy S7, and against ā€˜good value for moneyā€™ Android-based brandsĀ that many consumers have started to view as alternatives.ā€

ā€œIn Urban China, iOS accounted for 13.5% of smartphone sales in the three months ending AugustĀ 2016, the lowest share for iOS since before the launch of the iPhone 6 and 6 Plus in July 2014,ā€ saidĀ Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia. ā€œAndroid accountedĀ for nearly nine out of every ten smartphones sold, with Huawei and Xiaomi remaining the top twoĀ brands in the region. Oppo, close on Appleā€™s heels, accounted for 10.6% of sales, with the Oppo R9Ā becoming the second best-selling phone in the region at 4%, behind the iPhone 6s at 4.3%.ā€

ā€œWe believe that Appleā€™s share in Urban China will bounce back, as the iPhone 7 and 7 Plus becomeĀ widely available,ā€ Guenveur explained. ā€œOur September 2016 data is expected to show that initial iPhoneĀ 7 sales plus a boost from the lower-priced iPhone 6s and 6s Plus will begin to reverse iOS share declineĀ that began in February. However, with Huawei continuously breaking its own record for the highest shareĀ in China ā€“ currently 30% of smartphone sales ā€“ there is no guarantee that Apple will return to theĀ number one position in that market.ā€

See last month’s numbers here.

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