A recent survey of 2,371 American smartphone owners by CouponCodes4u.com provided some pretty good news for Nokia.
According to the survey up to 48% of smartphone owners would consider switching to a Nokia Lumia 920. For 35% the features were tantalizing, and 13% would be convinced by the price, if low enough.
The numbers are startlingly good, considering in another survey only 22% of Android owners and 38% of Blackberry owners were planning to buy an iPhone 5.
Those interested were attracted by the screen’s ability to detect touch even while a user is wearing gloves (61%), the PureView photo systemâ€™s ability to take better quality photos (52%), the colours (around 33%), the off-line maps (around 25%) while others were tempted by the PureMotion HD video option, wireless charging and docking feature, and ClearBlack option for dimming or brightening the main screen.
39 percent of respondents had an iPhone,31 percent had an Android-powered phone , while 29 percent had a BlackBerry device.
"2012 is shaping up to be a year where the giant mobile tech companies battle it out for consumers’ loyalty and, most importantly, their money," Mark Pearson, chairman of CouponCodes4u.com, said in a statement. "With no less than six brand new phone devices scheduled to be released in the next couple of months, consumers are quite spoiled for choice in terms of phone spec, design and branding. The latest offering from the Nokia team looks quite promising and should be an interesting alterative to Android and Apple run devices."
I am not sure how trustworthy CouponCodes4uâ€™s methodology is, but the survey does show the new Nokia Lumia 920 has some compelling features which should appeal to Americans consumers, if Nokia can market them well enough.