Google has replaced the letterbox with email, TV with YouTube, and now the firm wants to go after Radio with the Google Home and Assistant.
“For the past century, radio has been a one-size-fits-all medium. Turn on the radio and you’re dropped into a show at the moment in time—regardless of what you already know, where you are, or what you’re interested in,” Google’s Liz Gannes writes, ” Imagine instead if you could have your own radio, one that’s available on-demand, accessible throughout your day, and brings you news about the world and your interests.”
Google has been working with news publishers over the past year to create an automatic news playlist that is curated based on your interests. Due to having access to — well — most of your data Google knows what topics you’re likely to care about and when.
“[The new experience will start] with a briefing of top stories and updates on topics you care about, and extends into longer-form content that dives deeper into more stories, Gannes explains, “At any point in your day when you want to listen to the latest news—as a morning wake-up, during your commute, or while jogging—the Google Assistant will be ready with new stories and updates to the ones you’ve already heard. Plus, using your voice, you can easily ask the Google Assistant to skip a story, go back or stop.”
Google will be rolling this out to the United States first, and then to a wider release.