Ten years ago, Google announced Google Apps, a light-weight web based alternative for Microsoft Office. Industry watchers said the Microsoft’s dominance in the productivity field will go down because of Google Apps, but it didn’t happen. Google has been trying to dethrone Office from its top spot for almost 10 years now and they are yet to reach even 20% of the market.
In an interview to Business Insider, Amit Singh, president of Google for Work shared Google’s plans to grab 80% of Microsoft’s Office users in the coming years. They think they are now ready to take on Microsoft Office and their apps are ready for adoption in large enterprises.
- Make sure that the apps Google offers have “85-90% of the functionality” of Office.
- Don’t worry about the remaining 10-15% of the features required by power users, particularly Excel.
- Support Office documents as a “first-class citizen.”
- Don’t try and convince enterprises to convert from Microsoft Office to Google Apps. Instead, Google wants them to buy Apps in addition to the Office licenses they already have. In the long term, they believe enterprise will choose Google Apps over Office because of less cost associated with it.
- Teach them to become power users. They are trying to emulate Microsoft’s MVP program to spread the word about all the features in Google Apps.
- Get new customers hooked on products other than Apps. There are apps from Google like Hangouts, Google Plus which comes with Google Apps subscription.
- Show them how Google’s cloud helps mobile workers. Android is “a first-class citizen, secure, manageable, etc.”
I hope Microsoft’s Office team is ready to respond to Google’s plans.
Read about it in detail from the link below.
Source: Business Insider