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Google is making changes to its web apps today to make it easy for users who are booking flights this holiday season to find the best deals.
Google is making use of its own Google News Labs ad Polygraph to show users now prices change over time periods around the holiday seasons to help them better save money.
For phones, when users search up flights and hotel stays, Google will let them know if a price is unusually high or unusually low.
“We’ve also added new ways to find great deals in the Explore Map in Google Flights. If you’re flexible on your travel location or dates for an end-of-year getaway, you can search for destinations like “Southern Europe,” then choose either specific or flexible dates. Google Flights searches through thousands of possible destinations, analyzes their historical flight prices and then highlights cities with good deals in green.”
Microsoft offers similar tools with its Bing search engine and mapping services, but have yet to make them as user-friendly or accessible as Google does.