Google gets a Tinder-like functionality

Move over, Tinder; there’s a new swipe game in town. Google has introduced a new feature to its mobile search app that personalizes fashion recommendations through an interactive interface. Users can now swipe left or right on suggested outfits displayed in the “Get style recommendations” carousel, helping Google refine future suggestions based on their preferences. It might be just a test.

How it works:

1. Search for a general fashion term, like “dresses” or “fall looks.”
2. Look for the “Get style recommendations” carousel within the search results.
3. Swipe left on outfits you dislike and right on those you like.
4. After a few swipes, Google will display a personalized carousel of products based on your choices.

Users can receive recommendations more closely aligned with their style by expressing their preferences. This feature exposes users to various options, encouraging them to discover new styles and brands. Swiping through recommendations provides a more dynamic and interactive experience than static lists, making it an engaging way to navigate fashion suggestions.

Overall, Google’s new interactive recommendation feature introduces a novel approach to fashion discovery in mobile search. While further improvements and expansion are necessary, it offers a potentially valuable tool for both users seeking personalized style suggestions and Google in learning user preferences for more accurate recommendations.