Google drops AdMob support for Windows Phone 8

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by Michael Allison 

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Google may be offering limited for universal Windows Apps, but its benevolence doesn’t extend to old style Windows Phone 8 apps .

According to a report from Platfo, Google is now deprecating support for AdMob for Windows Phone 8 devices, and will withdraw the SDK and all documentation from their online website.

While Windows Phone and AdMob have had some trouble in the past, Google pulling support for it entirely is somewhat unfortunate for developers. Although, given the low market share of Windows phones across the board, Google’s historical (lack of) support for the platform, and the dead-end nature of Windows phone 8 apps, the decision isn’t entirely out of the blue.

However, as Microsoft has moved to the universal Windows Platform, their support for developers (at least in this aspect) has grown somewhat with new advertisingand monetization opportunities now available.

What do you think of this development? Let us know in the comments below.

More about the topics: ads, developers, google, windows phone 8

Michael Allison

Michael Allison Shield

Senior Editor

Senior editor at @MSpoweruser. Writes about all Windows 10, Skype, Surface, Edge. Also covers social media news.