Google's AI-powered tools can help you travel and shop smarter

In case you didn’t already know, Google’s apps and services have a lot of AI features under the hood. But the company today published another reminder as to how AI can be useful for shoppers and world travelers this summer season. It highlighted features like generative AI in search, translations with circle to search, and image generation.

The reminders on these cool tools were spread across two blog posts from the search engine giant. One looks at 6 ways to travel smarter, and another looks at personalized shopping.

On the travel front, Google highlights how when you want to explore a new place during your travel, you can opt into the Search Generative Experience, which allows for more natural queries and results in Google Search when planning a trip. For those lost in language translations, there’s Circle to Search, which is available on the Google Pixel 8 phones and the Samsung S24 phones, to help translate whatever is on the screen with a simple press of the home button. Google Lens also has a new multi-search feature backed by AI which gives helpful insights in an AI overview.

When it comes to shopping meanwhile, you can use AI image generation for shopping, from Search Labs in the Google App, which can help you get photorealistic images of any clothing item you might want to search for. You also can use a virtual try-on tool to see what a clothing item will look like on a real model.

Overall, these are some pretty nice features, but there’s a lot more that Google offers. Recommendations in Maps can show places to go, Customized lists in Maps can help you make an itinerary. You can also enjoy style recommendations when shopping, and see more items from your favorite brands with a simple press of a button.