We must admit, due to our high expectations for Windows Phone 7, we are sometimes disappointed it is not setting the world on fire sales-wise.
Maybe our expectations need to be reset, as Goldman Sachsâ€™s Simona Jankowski see things very differently.
Commenting on the competitive threats to Blackberryâ€™s market share she noted that Windows Phone 7 was an increasingly viable competitor.
â€œWe were also surprised by the extent to which Windows Phone is gaining momentum.â€ she said before downgrading her price target for RIM from $50 to $40, based on â€œRIMâ€™s rapidly deteriorating business metricsâ€.
RIM has been increasingly weighed down by an aging product line and operating system, and was recently ambushed by iOS 5â€™s new iMessage system.
Of course Windows Phone 7.5 with its deep native Messenger, Skype, Facebook and Twitter integration offers much more than iMessage in a much more open platform, and is expected to reach volume in 2012 with Nokiaâ€™s adoption. However with Jankowski already seeing momentum maybe RIM needs to be looking out even before then.