Today Gartner released it smartphone sales numbers for Q3 2014.
By their estimates 9.0334 million Windows Phones were sold to end users in Q3 2014, basically flat from Q3 2013.
In terms of market share however Windows Phone is down from 3.6% market share in Q3 2013.
Gartner notes however that the Q3 number was up on Q2.
“Microsoft needs to keep the momentum going from the third quarter, when Windows phone-based devices grew quarter-on-quarter thanks to the introduction of more mid-range devices,” writes Annette Zimmermann, research director at Gartner.
Emerging markets have been the real growth centre, with smartphone sales in Europe down 5.2% YoY, down for the 3rd quarter in a row.
“From a regional perspective, emerging markets exhibited some of the highest growths ever recorded with Eastern Europe and the Middle East and Africa achieving the highest increase in the third quarter of 2014, with sales of smartphones growing almost 50% year-over-year,” the analysts wrote.
Microsoft has been working with local brands like Xolo and Micromax to tap into the growth of emerging markets, but have not seen significant results yet. Hopefully Q4 will see some benefit of this strategy.
Read more at Techchrunch here.