Facebook is testing a new group video chat app, Bonfire. Bonfire is a new app for group video chats by the social media firm which bears heavy similarities to Houseparty, another app dedicated to video chatting. While Facebook Messenger and WhatsApp currently both support video chatting and group video chatting, Facebook is not above duplication of functionality in order to gain users and squash potential competition as the proliferation of story and status based features across its many apps shows.
Bonfire for its part is differentiated in that it allows users to apply 3D masks over their face (similarly to Snapchat and its face filters), as well as share screenshots of chats to Instagram and Facebook directly, relying on the massive install base of Facebook products.to give it a leg up.
TheNextWeb has confirmed that the app has been downloaded over 2000 times, and reportedly shows high levels of user retention in the Danish market – a key factor as to why it is being tested there.
The app is only available to Danish users right now, but you can download it with the right workaround.