EU AI Act: Europe pressures techmakers to slap labels on AI-produced content

July 5, 2023

The EU AI Act has been a hot topic for quite some time. Now, Europe is urging online platforms like Google, Meta, Microsoft, TikTok, and others to take stronger action against false information by labeling content created by artificial intelligence.

As quoted by Associated Press, EU Commission Vice President Vera Jourova emphasized the challenges posed by AI chatbots that can create complex content, calling for safeguards to prevent the spread of maliciously generated disinformation.

While the EU aims to protect free speech, it recognizes that machines do not have the same entitlement. Europe has been at the forefront of AI regulation with the pending AI Act, which will take effect in the future.

However, EU officials are concerned about the need for more immediate measures to address the rapid development of generative AI and the proliferation of debunked deepfakes.

The EU’s Digital Services Act will convert voluntary commitments into legal obligations, requiring major tech companies to enhance platform monitoring against hate speech, disinformation, and harmful content. 

Jourova stressed the importance of promptly labeling AI-generated content. She expressed disappointment with Twitter’s withdrawal from the EU’s disinformation code and pledged to scrutinize the company’s compliance with EU law.

Speaking of techmakers, the popular microblogging app has also faced ongoing controversy due to the proliferation of AI-generated false information. Elon Musk, the CEO of Twitter, attempted to address the issue by implementing tweet limit caps, but this move was met with mixed reactions.

In response, Meta (formerly Facebook) unveiled Threads, a new “microblogging” app that has the potential to challenge Twitter’s dominance. The app is set to be launched later this month.

What are your thoughts on the recent development of the EU AI Act? Let us know in the comments!

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