Microsoft Advertising gets new UI and Copilot integration

Microsoft Advertising is rolling out a new AI-powered feature called Copilot to assist advertisers and agencies. It was seen in X.

What can it do?

• Copilot can provide information and resources in a natural, chat-like format.
• Copilot might suggest headlines, descriptions, or even ad visuals based on your input.
• Copilot can help you identify areas for improvement in your ad campaigns.
• Copilot can connect you with relevant support resources within the platform.

From the screenshots, these initial questions are visible:

Hi, how can I help? Start by asking a question, such as:

• How do I get ad campaigns up and running?
• How can I get my ads in front of customers?
• What are my billing options?

Copilot is currently in a limited rollout phase, with access granted to select advertisers. This allows Microsoft to gather feedback and refine the feature before a wider release.

Copilot holds promise for simplifying tasks and potentially enhancing the creative aspects of managing ad campaigns within the Microsoft Advertising platform.

Microsoft also seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use. Here are some screenshots:

A user said, “That’s way more streamlined and clean interface than Google Ads.”