Microsoft Advertising gets new UI and Copilot integration
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Key notes
- Microsoft Advertising introduces Copilot, an AI assistant for advertisers.
- Copilot answers questions, suggests ad copy, helps optimize campaigns, and connects you with support.
Microsoft Advertising is rolling out a new AI-powered feature called Copilot to assist advertisers and agencies. It was seen in X.
What can it do?
- Copilot can provide information and resources in a natural, chat-like format.
- Copilot might suggest headlines, descriptions, or even ad visuals based on your input.
- Copilot can help you identify areas for improvement in your ad campaigns.
- Copilot can connect you with relevant support resources within the platform.
From the screenshots, these initial questions are visible:
Hi, how can I help? Start by asking a question, such as:
- How do I get ad campaigns up and running?
- How can I get my ads in front of customers?
- What are my billing options?
Copilot is currently in a limited rollout phase, with access granted to select advertisers. This allows Microsoft to gather feedback and refine the feature before a wider release.
Copilot holds promise for simplifying tasks and potentially enhancing the creative aspects of managing ad campaigns within the Microsoft Advertising platform.
Microsoft also seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use. Here are some screenshots:
A user said, “That’s way more streamlined and clean interface than Google Ads.”
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