Microsoft today released its 2018 Holiday Ad featuring Xbox Adaptive Controller which is designed primarily to meet the needs of gamers with limited mobility. In this ad, you can see nine (and a half)-year-old Owen, winning an Xbox game using Xbox Adaptive Controller with the support of all of his friends-including his real-life best friend Gunnar. Owen has Escobar Syndrome, which limits his mobility.
We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us.
You can check out the behind the scenes of this video ad below.
You can order Xbox Adaptive Controller from Microsoft Store here.