Build 2016: Facebook is bringing the Facebook Audience Network SDK to Windows

Home » Build

Reading time icon 1 min. read

Calendar icon Published on

by Michael Allison 

published on

Share this article

Readers help support MSpoweruser. We may get a commission if you buy through our links. Tooltip Icon

Read our disclosure page to find out how can you help MSPoweruser sustain the editorial team Read more

build windows

At Build 2016 today, Microsoft announced that Facebook will be bringing its Facebook Audience network feature for developers and business users to Windows 10 devices.

Here’s what Facebook’s audience network is in a nutshell

The Audience Network is a collection of mobile apps where Facebook advertisers can serve ads using the same targeting and measurement tools that they use on Facebook. Essentially, running ads in the Audience Network extends an advertiser’s reach beyond Facebook and into mobile apps.

It is a revenue maximisation tool for developers which allows them to use Facebook’s ad tools to serve ads in mobile and pc apps.

It will ultimately be used by developers in addition to Microsoft’s ad tools. It should help attract Windows developers to create more apps and gain more revenue.

See more from the links below.

Michael Allison

Michael Allison Shield

Senior Editor

Senior editor at @MSpoweruser. Writes about all Windows 10, Skype, Surface, Edge. Also covers social media news.

User forum

1 messages