Bing has continues to gain search share in the USA, according to Experian Hitwise. Crucially both Bing itself and Yahoo, with its Bing-powered search have increased in market share, combined rising 5%, and resulting in a 3% drop in the previously seemingly unassailable search giant.
Google earns close to half of its revenue from the US market, amplifying immensely the effect of market share loss in the domestic market. The cumulative effect is also of advertisers needing to advertise on Bing to make sure they do not miss a significant share of the market, weakening Google’s negotiating power and leading to lower prices and revenue.
With Google increasingly intimidated by Facebook, with whom Microsoft also has a search deal, and Google announcing bonuses may be cut by 25% of Google does not perform in social media, it may be the company has already seen its peak.
Via The Next Web.com