Ballmer – “We aim to be number 1” in consumer smartphones

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In this Fortune Magazine interview Steve Ballmer is asked about their mobile strategy, and he made it clear they are in it to win it.

He notes the market changes rapidly, and the smartphone market is apt to flip when new innovation comes.  He expects such a “whole new set of innovation” to come from the next generation of Windows Mobile, which certainly does little to dampen the hype factor for the new OS.

See the excerpt below, and the full interview at CNN Money here.