Average app in Marketplace gets 80% more downloads than iPhone app store


Research2Guidance have released some numbers suggesting once again that the Windows Phone 7 marketplace deserves attention from developers.

They show, compared to the iOS App store, each app will get 80% more downloads on average, ie. a random app on iOs may get 100 downloads per month on iOS and 180 in Marketplace.

This of course is due to the hypercompetitive iOS market, with more than 400,000 other apps to compete with.

While some have joked Windows Phone 7 has more apps than users, in fact with 30,000 apps and 5 million + users, Windows Phone 7 actually has much less available apps per user, making it a significantly easier environment for a developer to compete in. Of course Marketplace has less potential for run-away hits which make random developers rich, but for the average developer it may be a better option than the crowded iOS and Android platform.

Symbian also sees high downloads per app, due to a massive legacy user base and small number of apps, despite relatively unengaged users, with RIMs store benefiting from a similar element.

The fact that Windows Phone 7, with only a fraction of the installed base as Symbian or RIM,  and apps stores of roughly the same size, has downloads per app in between the two suggests Windows Phone 7 users are voracious app downloaders, much more so than Symbian and Blackberry users, and as the user base of Windows Phone 7 users grow developers will also see significantly more profit on the platform also.

See more data at Research2Guidance.com here.

Via TechRadar.com

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