Arccos Golf uses Microsoft Azure to provide players with real-time strategies for every shot on any hole in the world

Arccos Golf today released its next gen AI platform Arccos Caddie 2.0 that will provide players with real-time strategies for every shot on any hole in the world. Arccos has the golf industry’s richest data set which includes over 100 million shots hit during 1 million rounds, and 418 million GPS mapping data points on 40,000+ courses worldwide. Using the power of Microsoft Azure and its AI services, Arccos Caddie 2.0 uses various inputs to provide a golfer with real-time insights into their optimal and alternative strategies, also outcome predictions, for every shot they play. It considers factors like the below:

  • A user’s shot history
  • The historical performance of other Arccos users
  • Wind speed/direction and other weather conditions
  • Elevation changes
  • Hole geometry
  • Hazard locations

“The entire sports landscape is being revolutionized by advanced analytics, and golf is the most ideal sport for the application of these concepts,” said Sal Syed, Arccos CEO and Co-Founder. “Working with Microsoft, we’re plugging into a very traditional framework – the caddie/player relationship – and taking it to the next level through the power of A.I. Considering only 3% of golfers today have access to advice from a human caddie, we’re also helping democratize the caddie experience by making it available to anyone.”

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “At other levels of the game, capturing the necessary on-course data has been a real challenge. Arccos has cracked that code and built a robust data set which they’re deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”

“Arccos Caddie demonstrates A.I. complementing human capability,” added Steve Guggenheimer, Corporate Vice President – A.I. Business at Microsoft. “Through the power of Microsoft Azure, amateur golfers have information at their fingertips that was not easily available before. A.I. will have a huge effect on the golf industry, and it is an exciting time to be in this space as we help Arccos lead the charge.”

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