Its a kinder, gentler Apple under Tim Cook, an Apple which is in fact able to apologize to their users for messing up big time.
BGR reports that Apple CEO Tim Cook has apologized for â€œfalling short of their commitmentâ€ to â€œdeliver the best experience possible to our customersâ€ but promised things will get better, and in the mean time recommended users use alternate applications, mentioning specifically Bing Maps and Nokia web maps, amongst others.
Bing Maps is considered by many to be even better on iOS than Windows Phone, and has already been recommended by many as a free alternate to the mess that Apple Maps has been.
Now he only needs apologize for scuff-gate and purple-haze gate not to mention just for stretching out the iPhone 4S.
Read his letter after the break.
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While weâ€™re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.