Apple now offers art-based augmented reality experiences at Apple Stores

As part of the Today at Apple program, Apple Stores worldwide offer several creative sessions for consumers everyday. Apple today announced three new art-based Today at Apple augmented reality experiences, called [AR]T. These sessions will feature an interactive walk featuring works by some popular contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in all the Apple Store worldwide.

“Today at Apple offers a window into the creative arts made possible by our products and customers,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”

Apple partnered with New York’s New Museum in curating seven artists to craft original AR artworks for this program.

 Created specifically for this medium, the works — by Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist — are experienced via a walk in Hong Kong, London, New York, Paris, San Francisco, and Tokyo.

All three sessions are available from August 10, you can visit apple.com/today for more details.

Source: Apple