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Apple is killing off one of the most defining features of its newest iPhones, the 3D touch feature .3D touch is a feature that allows users to force touch on iPhone displays to gain access to more options and shortcuts. it is supported by many apps, including Microsoft’s own Office apps as a way to quickly launch into certain pages of the app from the home screen.
Now, a new report from MacRumors indicates that this feature might be on the chopping block.
Barclays says it’s “widely understood” that 3D Touch will be removed from iPhones with OLED displays in 2019—aka the third-generation iPhone X and second-generation “iPhone X Plus.” However, they caution that the plans aren’t finalized yet, so they could change
Apple has since de-emphasized it in marketing materials, and now reports are indicating the firm is gearing up to kill it entirely. Apple had initially pushed 3D touch as the next big thing, but if people aren’t using it, it makes no sense for the firm to continue adding the technology to the display and continue to waste time and resources.
Apple isn’t the only firm to invest in 3D Touch, Microsoft too at one point was planning on building a smartphone with a version of 3D touch and exploding live tiles. While the smartphone was canned, it still leaked out to the web eventually. It seems the major problem with features like this is their invisibility. For many users, a feature that is out of sight may as well not exist.