Apple announces new MacBook Air powered by the new Apple M1 processor, promises incredible performance and battery life

Apple has made its intention to transition completely to its own-designed ARM processors over the next 3 years. Apple today started its transition journey by announcing a new MacBook Air powered by Apple M1 processor at its virtual press event. Apple M1 processor is built on 5-nm processor for great power efficiency.

Apple M1 is an 8-core processor which consists of 4 high-performance cores and 4 low-performance cores. Apple claims that M1 processor can deliver peak performance offered by Intel’s 11th gen processor at just 1/4th of the power. Apple also claims that the 8-core GPU on the M1 will deliver the world’s fastest integrated graphics performance.

Apple MacBook Air highlights:

• 3.5 times faster than previous gen MacBook Air.
• 5 times faster graphics performance than previous gen MacBook Air.
• 3X faster than similar Windows laptops.
• Faster than 98% of PC laptops.
• 9X faster ML performance faster than previous gen MacBook Air.
• 2X faster SSD.
• Silent design with no fan.
• Battery life: 15 hours of wireless browsing and 18 hours of video playback.
• Better webcam with face detection to look more natural during video calls.
• P3-wide 13-inch Retina display.
• TouchID for secure authentication.

Apple MacBook with M1 processor will cost the same $999.

Source: Apple