Recently Bloomberg claimed Apple was working on unifying MacOS and iOS, creating a converged device which could run apps from either platform and finally turn the iPad into a real computer.
It seems Apple CEO Tim Cook is giving the idea short shrift, denying that Apple had any intention of combining the two platforms.
Speaking to the Sydney Morning Herald he said:
We don’t believe in sort of watering down one for the other. Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises.
So maybe the company would be more efficient at the end of the day. But that’s not what it’s about. You know it’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.
The dismissal, of course, carries an implicit criticism of Microsoft’s Windows 10 strategy, which is doing exactly that, with Tim Cook implying Microsoft is forcing PC users to use tablet-like apps and are asking tablet users to struggle with applications designed for a desktop UI.
Given the low utilization of UWP apps on the desktop Tim Cook may be right, and we have certainly seen the tablet side of Windows 10 take an increasing back seat and Microsoft instead concentrates on a cross-platform strategy of finding their customers on other mobile platforms instead.
Do our readers feel Apple’s strategy is an opportunity for Microsoft, or have they already decided to follow Cook’s lead? Let us know below.