Apple’s iPhone XR is reportedly the firm’s best selling iPhone since release, according to Apple VP of product marketing Greg Joswiak. In an interview with CNET, the exec revealed that the iPhone had been “been our most popular iPhone each and every day since the day it became available.”
This news appears to come as a rebuttal to earlier reports about lower than normal iPhone sales, leading to iPhone XR deals in Japan.
However, as Apple isn’t giving exact sales numbers (and will not be doing so in future), it is hard to contextualise the claims here against that of lower demand. The iPhone XR could very well be the best selling iPhone relative to its siblings, but that tells us absolutely nothing about how they’re doing objectively speaking.
The iPhone XS and XS Max are by themselves expensive devices, moreso than the iPhone 8 and iPhone X that they aim to be replacing. It is not out of the realm of possibility that customers aren’t eager to shell out that bit more, especially when Android phones like the OnePlus 6T and Xiaomi and Huawei’s various offerings provide a similar experience for cheaper.
That being said, it would not be the worst thing ever if Apple experienced reduced sales. There’s only so many iPhones one can sell — even if everyone wanted one — and Apple may just have hit their ceiling.