Apple applies for patent for in-app purchasing

imageApple has applied for a patent for in-app purchasing.  The technique and method for purchasing content while inside an application is summarized as such:

The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.

The patent would place it at odds with Lodsys, who already has a patent for in-app purchasing which Apple licenses.

In-app purchasing is becoming an increasingly important source of revenue for developers trying to monetise their free applications, and does not yet have a real presence on Windows Phone 7.  Microsoft has recently released a game, Beards and Beaks, which does use Xbox Live credits, and may be a work-around for the Lodsys patents, but this has not been rolled out to regular developers yet.

According to Berg Insight In-App purchasing generated 300 million euros last year, will grow to €750 million this year, and hit €3.5 billion in 2015, so it is certainly an area which Microsoft also needs to address urgently.

Via Electronista.com

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.

Related
Comments