AdDuplex’s stats for the month of June have been released, and we’ve gotten a look at how Microsoft’s new Surface Pro and Surface Laptop are performing in the market relative to other Surfaces. It’s not quite as precise as sales figures, but we can get an idea of how the sales are being distributed.
The Surface Laptop quite predictably outsells the Surface Studio which has been available for much longer most likely due to its form factor and more mainstream appeal. The more expensive Surface Pro 2015 in the same vein has also outsold both the Laptop and the Studio. As AdDuplex notes, it’s too early to jump to any conclusions regarding comparison trends as both devices have only been on sale for ~2 weeks.
In other news, AdDuplex also takes a look at how Mobile is performing this month, the first in a while. Windows Phone 8 and 8.1 continue to shrink and shrivel as more Windows phone users abandon the platform for greener pastures. Windows 10 Mobile hits a dead end as Microsoft’s newest insider builds are only used by a whopping 4.6% of mobile devices. Given the past trends of older Insider builds, combined with the enthusiast nature of the Windows Mobile user base and the lackluster nature of Microsoft’s recent builds, it’s clear that Windows phones are dying out.
It’s not known at this time if Microsoft will continue to update Windows phones meaningfully going forward with reports pointing to Microsoft orphaning Windows 10 mobile and moving towards yet another ill-fated mobile reboot.
On the desktop side, there’s more good news to report with the Creator’s update reaching approximately 40% of active Windows PCs, this uptake is moderate and par for the course when compared to the update of the Anniversary and November Updates. It’s also worth noting that Microsoft hasn’t yet pushed this update out to all PCs just yet, with some devices needing to manually request it rather than an automatic download from Windows Update.
Overall, the takeaway from this AdDuplex report is positive for Windows and the desktop in terms of updates. Microsoft’s Surface is being well received both critically in the market, and barring unlikely widespread issues, is likely to be one of the best-selling Surface generations.