Acer blew everyone away with their Jade Primo Windows 10 handset, which is still the first and only officially announced high end Windows 10 handset.
It appears however that the device will be only one of a series of Primo handsets, with Acer planning to use its high end features to boost their Average Selling Price substantially and help them double sales from 5 to 10 million handsets per year.
Speaking to Digitimes president of Acer handset unit , ST Lui told Digitimes Acer will develop models with innovative specifications for specific market segments, instead of simply racing to the bottom.
Responding to the question: “As you have just mentioned that the smartphone market is a fierce battlefield, what are your strategies to deal with the phenomenon?”
Currently, a majority of our models are priced below US$199. But we have also been trying to ramp up the ASP of our products by introducing flagship models priced over US$300 per year. We launched the flagship Jade Primo in 2015 and plan to release two flagships, the Predator 6 and the Jade Primo 2 in 2016.
Acer also spoke of expanding in China, Japan, India, Brazil, Chile and Indonesia, and we hope this will also mean that their Windows 10 handsets would also be widely available.
He confirmed however they had no plans for $600 to $700 handsets, which should be a relief to Windows phone buyers looking for high specs on a budget.
The Acer Jade Primo features support for Windows 10 continuum operating as a PC handset. It also features a 5.5-inch AMOLED 1080p display, Qualcomm Snapdragon 808 processor, a 21-megapixel rear camera and an 8-megapixel front-facing camera.
Do our readers believe Acer will receive enough support and return on investment for their Windows 10 Mobile products to continue development, or will most Windows phone buyers once again go down the Microsoft route? Let us know below.