2K announced today that the company will donate $500,000 to The Leukemia & Lymphoma Society, thanks to the generosity of fans after the launch of WWE 2K20 earlier this year.
The company announced its partnership with The Leukemia & Lymphoma Society back in September. The official WWE Games Twitter account sent out a Tweet saying that in honour of WWE 2k20 cover Superstar Roman Reigns, who previously survived leukemia, 2K were partnering up to donate up to $500,000 to charity.
In honor of #WWE2K20 cover Superstar @WWERomanReigns we’re partnering with @LLSusa to #FightBloodCancer! Retweet this tweet and @2K will donate $2 to LLS up to $500K. Terms: https://t.co/YmO4wTuxR9 Looking to donate? Visit https://t.co/PvKPOAirXi pic.twitter.com/dF7v8XNCVR
— #WWE2K20 (@WWEgames) September 10, 2019
Thanks to Retweets and generous donations from fans, 2K can now confirm that the company will donate the entire $500,000 to The Leukemia & Lymphoma Society.
A press release (via Business Wire) says that the combined efforts of 2K, WWE, and Reigns will support The Leukemia & Lymphoma Society’s mission, including its new Children’s Initiative, a comprehensive effort to take on paediatric cancer through more research grants and expanded free education and support services.
“We are proud of the support our fans have shown to The Leukemia & Lymphoma Society,” said Chris Snyder, Vice President of Marketing for 2K. “With their retweets and personal contributions, our partnership with this great patient advocacy organization enables us to give back in a meaningful way and help save lives.”
Along with the $500,000 donation, 2K will also donate copies of its games to blood cancer patients, along with coordinating visits with 2K personnel and WWE Superstars to The Leukemia & Lymphoma Society hospital partners.
“I was honored to be among the first to preview this exciting new WWE 2K offering, and to personally thank 2K’s executives for their support for [The Leukemia & Lymphoma Society],” stated Louis J. DeGennaro, PhD, LLS President and Chief Executive Officer.
“We are grateful to our partners at WWE and Roman Reigns for introducing us to 2K and their legions of fans, as we aim to create widespread awareness for our mission, and our significant investment in cutting-edge research to advance new treatments and cures for cancer patients, including children with cancer and their parents.”