Latest Apple iPad Pro ad can be a perfect ad for Microsoft Surface devices

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https://www.youtube.com/watch?v=1zPYW6Ipgok

Apple today released an ad titled “What’s a computer” to promote their iPad Pro device. This ad can be a perfect ad for Microsoft Surface devices as well.

“Just when you think you know what a computer is, you see a keyboard that can just get out of the way, and a screen you can touch and even write on,” a narrator says. “When you see a computer that can do all that, it might just make you wonder, ‘Hey, what else can it do?'”

Apart from promoting the Surface device experience concept, this ad also features Microsoft Office Mobile apps. It shows Word, Excel and PowerPoint iOS apps displaying full Office documents and how these apps can be snapped along side other iOS apps. What do you think of this new ad from Apple?

More about the topics: ad, apple, apps, Excel, iPad Pro, marketing, microsoft, office, powerpoint, surface pro 4, word