According to data from industry-tracking firm The NPD Group, Microsoft’s Xbox sales came ahead of Sony PS4 sales in the month of October, thanks to the new Xbox One S bundles and new promotions. Xbox has beaten out the PlayStation 4 in terms of units sold for 4 months in a row now. Microsoft also highlighted that Xbox One was the best-selling console in Australia and the UK, according to GfK Entertainment UK.
Mike Nichols from Xbox team commented the following regarding NPD’s October report:
Thanks to the passion of Xbox fans worldwide and their continued excitement for Xbox One S, Xbox One was once again the best-selling console in October in the U.S., U.K. and Australia according to NPD Group and GfK Entertainment. Xbox One has been the best-selling console in the U.S. for the past four months, and in the U.K. and Australia in each of the last two months.
November console sales numbers should be interesting as Sony’s next-gen console PS4 Pro is now on sale.