Xbox Insiders can now purchase gaming peripherals directly from their console

Microsoft delivered a surprise new feature to Xbox One Insiders on the Preview Alpha & Beta rings.

Those lucky Xbox One users can now purchase a selection of Xbox One peripherals including controllers directly from their console from a new Store feature.

The news was delivered by Brad Rossetti from the Xbox Preview Program at Microsoft.

The feature makes for a much smoother workflow than having to go to a website to purchase your hardware and may result in increased sales of game-themed controllers such as the Minecraft version above.

Users who want to try the feature and who are not Xbox Insiders can read about the process of joining here.