Ubisoft says Steam's current business model is "unrealistic"

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Ubisoft Forward

French developer and publisher Ubisoft has reiterated its stance on Steam and how its business model affects developers.

Leaving the Valve platform in favour of the Epic Games Store, Ubisoft has explained the poor percentages available for developers. If a developer sells on Steam, Valve takes a 30% cut; on Epic that cut is lower at 12%.

Speaking to The New York Times, Ubisoft VP of partnerships and revenue Chris Early has described the percentages as “unrealistic”

“It’s unrealistic, the current business model that they have,” Early told The Times. “It doesn’t reflect where the world is today in terms of game distribution.”

Ubisoft’s departure from Steam in favour of the Epic Games Store has seen success for the former. While Ubisoft is getting higher percentages from Epic, the new store’s vilification by PC Gamers has led to higher sales on the developer’s proprietary store UPlay. On Uplay, the developer gets 100% of the income.

Whether or not Ubisoft returns to Steam is up to Valve. With the former currently working on bolstering their Xbox Game Pass competitor Uplay+, their reliance on Valve seems to be over.

More about the topics: Epic Games Store, steam, ubisoft, Uplay, valve