This is the challenge Microsoft is facing
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Apple has an enormously strong brand name, and with their logo they could easily sell refrigerators to eskimos.
This was proven once again on a recent episode of Jimmy Kimmel Live, where Kimmel’s crew took to Hollywood Blvd. with what they claimed was Apple’s unreleased iTime smartwatch, but which was in fact a $20 Casio watch with an Apple logo stuck to the back.
One person freely admitted the most attractive piece of the iTime was the logo, and another said they would buy anything produced by Apple.
Microsoft does not command the same adoration from the general public, and with their recent moves more towards enterprise than consumer business may never, which is a real shame.
