The End of Zune; the beginning of ....?

With all of the rumors swirling, it is pretty much a given that Zune will not be called Zune much longer. Despite the brilliance of the service, Zune has not made a huge dent in the music market.  Should the name be folded into the Xbox product or should Microsoft unite Zune and Live together as part of Live Essentials? Perhaps Microsoft needs some help so suggest your favorite rebranding of Zune in the comments below.  Have fun with it!