The Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA) yesterday announced a new combined organization and brand identity – AirFuel Alliance. The new consortium will continue to accelerate the impact of wireless power transfer technology through inductive, resonant, and future standards to benefit consumers, mobile network operators, consumer-facing commercial and retail brands, and the consumer electronics industry, including its semiconductor and manufacturing partners.
After a suitable grace period, the brands associated with the former A4WP and PMA identities will be retired. From that point, certified products will carry the AirFuel name and logo, which will become synonymous with fast, convenient, and readily available wireless charging. The new brand allows for a clear, concise idea of what AirFuel Alliance envisions wireless charging to achieve – a better user experience through the development of shared wireless charging standards available on a global scale wherever consumers may go.
As inductive and resonant technologies advance, AirFuel Alliance continues to support the use of multimode systems – ones that operate with both versions of the standard. The alliance is also developing technologies that go beyond the use of magnetics via the uncoupled working group.