Taiwanese ODMs expect to benefit from Microsoft's new 3rd party OEM Windows Mobile focus

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smartphone odm

We are somewhat sceptical of Microsoft’s strategy of stepping back from leading the Windows phone market to give other OEMs an opportunity to make a contribution, but it seems Taiwanese ODMs at least do expect some results from this move.

Digitimes reports that while Microsoft concentrates on the high end Taiwanese ODMs are expecting to receive orders from OEMs eager to produce Windows phones for the newly vacated large low-end and mid-range side of the market.

Their sources expect  Taiwan- and China-based vendors and regional vendors in other countries to launch entry-level and mid-range Windows 10 smartphones in China, India, Southeast Asia, Latin America and other emerging markets, and they expect Microsoft to support these OEMs generously with R&D and marketing subsidies.

In addition their sources expect Microsoft to persuade Taiwan-based MediaTek and China-based smartphone IC designers, such as Spreadtrum Communications, to develop common chip solutions that support the operating system, which has up till now been exclusively Qualcomm.

In addition their sources said Microsoft may even support whitebox OEMs which could see a proliferation of handsets and brands and a much greater diversity of the Windows Mobile ecosystem.

If this does come to pass, do our readers think this will be good for the Windows phone ecosystem? Let us know below.

[source link=”http://www.digitimes.com/news/a20150727PD215.html”]Digitimes.com[/source]

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