According to Boston Consulting Group’s recent consumer survey, People prefer Windows on their tablets more than others. This survey includes Chinese and US consumers. Over 42% of US consumers prefer Windows over iOS or Android on their tablets. This clearly states the power of Windows brand.
When ATD confirmed the survey results, they got the following response,
“When we survey consumers, it becomes very clear that Windows is still a very popular brand,” she said. Apple has sold tens of millions of iPads, but Microsoft has sold more than 400 million windows 7 devices. What that says to me is that there’s a huge opportunity that microsoft has left untapped so far.”
The survey results are in line with the Forrester’s poll which was released months ago. Microsoft will regain the tablet market once it releases Windows 8, its touch based OS for consumers.