Shroud's Mixer move lost him two-thirds of US audience

Following in Ninja’s footsteps, successful Twitch streamer Shroud made the move to Mixer earlier this year. However, it appears that the streamer’s viewership took a rather big hit.

In a report by Streammetrics, via VG24/7, the livestreamer’s Mixer move has cut off two-thirds of his previous Twitch audience.

As the report states, before the streamer switched platforms in a Microsoft exclusivity deal, Shroud had a huge audience that was 1.62x larger than the entirety of Mixer’s audience.

Back in October, the streamer had a US audience of 718,000 unique viewers. After the switch to Microsoft’s streaming service, the streamer’s unique viewer numbers were down to 231,000 in November.

Streammetrics discovered that, despite the streamer being a huge entertainer on Twitch, only 15% of his US audience moved to Mixer to continue watching the streamer’s content.

More than half of Shroud’s audience on Microsoft’s Mixer were new to the streamer’s content, no doubt brought in by Xbox One dashboard apps.

As far as Mixer goes, Microsoft is at least putting a lot of effort into the streaming service. With a host of updates adding a bunch of new features, and more streamer acquisitions, Microsoft is trying to make the service a relevant competitor to Twitch.