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Since Snapchat, Stories have happily found their way to most of the main social media sites, including Facebook, Instagram and even YouTube.
Since it becomes tedious and time-consuming to post the same story across all social media platforms, users tend to gravitate towards Snapchat or Instagram to share their daily happenings and leave Facebook for scrolling purposes. If you check your Facebook stories right now, you’ll probably only see a handful- with likely only a small fraction from groups.
For this reason, Facebook has decided to revoke Group story privileges- just 9 months after its introduction.
While it may not be a feature every group admin likes to take advantage of; Stories are the first thing users see when opening their News Feed, so it’s an effortless strategy to keep groups alive. After all, if you have hundreds of groups posting in your News Feed, and only five or six posting Stories, who’s going to stand out more? That’s assuming you’re viewing stories in the first place, though, which it seems a lot of people aren’t anymore.
While the company didn’t exactly explain their reasoning behind the decision, they assure us it’s all in the name of “fun”:
We’re sunsetting group stories because we want to make sure that features in groups enable people to connect in fun and useful ways, and we’re always looking at ways to improve the overall experience for communities on Facebook.
If Facebook does intend to “improve the overall experience” for Groups, it could mean there’s a possibility of a similar feature being introduced that’s unique and even more “useful” to Groups. Until then, admins have until Sept. 26 at 9 a.m. PT to share their final memes.