Paramount to Release Silverlight Enhanced Movies for Windows Phone 7

Following the GEICO’s announcement and Polar Mobile on Windows Phone 7 platform, Microsoft has today revealed their partnership for movie lovers. Paramount Digital Entertainment, a division of Paramount Pictures, announced today the availability of several WP7 movie apps. Here is the press release below.

Press Release: LOS ANGELES, Dec. 14, 2010 /PRNewswire/ — Paramount Digital Entertainment announced today that it will be releasing ten enhanced movie apps of Paramount Pictures’ films exclusively for Windows® Phone 7. Paramount Digital Entertainment is launching SCHOOL OF ROCK today in the U.S. and Canadian Windows Phone Marketplace with additional titles to be released in the U.S. and international markets before the end of the year.

The movie apps have been built using Microsoft Silverlight technology and offer the full movie plus menus, bonus features and unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7. Other titles coming to Paramount Silverlight Enhanced Movies for Windows Phone includeZOOLANDER, WAITING FOR SUPERMAN and GI JOE: THE RISE OF COBRA, with more to be announced.


“Through our relationship with Microsoft, we’re able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7,” said Geremie Camara, Vice President Product Development for Paramount Digital Entertainment. “Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.”

Other features in the enhanced movie apps include the ability to create custom clips, view the movie with pop-up trivia powered by ‘Scene It?’, and a Movie Info feature offering users the ability to identify actors, objects, music, and places in the movie, while providing rich, contextual information, such as bios, descriptions, and even maps to the locations.

“Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Paramount Entertainment’s movie apps, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “We’re proud to have these Paramount titles that offer unique experiences for consumers exclusively available on Windows Phone 7 this holiday season,” he continued.

Paramount Digital Entertainment developed the movie apps in collaboration with Digitalsmiths, Hypershow and Trailer Park.

The School of Rock movie app is available from the Marketplace hub on all Windows Phone 7 devices, or on the desktop via the free Zune PC software here.

Windows Phone Marketplace currently offers 4,000 quality apps and games for Windows Phone 7, with more than 18,000 developers already registered and working to keep the app pipeline full.

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