Nvidia reportedly snubbed Microsoft for Windows 10 on ARM

Microsoft is partnering very closely with Qualcomm for Windows 10 on ARM, with all the solutions running on the Qualcomm 835 processor, and the company doing a lot of cross promotion with Microsoft regarding devices expected to run on their chipset.

Fudzilla, however, reports that Qualcomm was not the only one Microsoft asked to the ball, with longtime partner Nvidia also being invited.

Nvidia has previous experience with Windows on ARM, having been a major part of the ill-fated Windows 8 RT push some years ago. Given that experience the company was therefore rather gun shy, and declined Microsoft’s offer, citing concerns regarding lack of client interest.

Nvidia has been concentrating on other higher margin segments of the market, including processors for self-driving cars, but Fudzilla reports if Windows 10 on ARM is a success they may re-enter the PC processor market.

Fudzilla also expects Samsung to support Windows 10 on ARM in the future with its Exynos processor, which seems about on par with Qualcomm when it comes to performance.

Given that this is not Microsoft first attempt to bring Windows to ARM Microsoft does have a lot to prove, not just to consumers but to partners also, and it is interesting that even though the first devices are still expected in the next few weeks, we have not seen much promotion by Microsoft or their partners, suggesting we will be seeing a rather soft launch while initial problems are worked out in the market.

Will any of our readers be one of the first to make the jump to ARM? Let us know below.

via Winfuture.de

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