The NuAns Neo is a very customizable high mid-range Windows 10 phone for Japan

Japan isn’t a huge fan of Microsoft’s Windows Phones yet, but that doesn’t stop the firm from trying.

Aside from the other Japanese OEMs we’ve written about, NuAns seem to have the most compelling  products here.

Here are the specs of the phone below:

Size : 141 x 74.2 x 11.3mm

• Weight : About 150g
• OS : Windows 10 Mobile
• CPU : Snapdragon 617 (MSM8952) – Cortex-A53 Octa-core 1.5Ghz
• Memory : 2GB RAM / 16GB Storage and microSD slot
• SIM : micro-SIM (nano SIM adapter is included)
• Support band : 2G Quad band 3G?Band 1/6/8/9/19 42Mbps/5.76Mbps 4G LTE?Band 1/3/8/19/28 Cat.4 Up to 150Mbps.
• Display : 5 inch 1280*720 with anti-fingerprint coating
• Camera : 13MP, F2.0, BSI, 28mm Lens (back) / 5MP, F2.4, BSI, 24mm Lens (front)
• Battery : 3,350mAh, standby more than 400 mins
• WLAN : 802.11 a/b/g/n/ac
• One speaker, two microphones
• USB Type-C (support Quick Charge 2.0)

As you can see, the phone is the first Windows Phone to support the Snapdragon 617, it also doesn’t skimp out on storage or battery or even peripheral support with USB type C included.  Interestingly enough, the phone isn’t being sold on its specs experience or the price. Rather, it is being sold as a lifestyle product and how it integrates with your life, a change in the usual way Windows devices are represented. It comes with a choice of 64(8 top and 8 bottom) customizable back covers, which you can pick at checkout (similar to the Moto X), and has a non-generic design (which says something about the quality of third party devices to be honest). It will be available for purchase January and be sold unlocked.

The only major flaw (in general) with this device I can see is that it will be only available in Japan, essentially making it not an option for none but the most determined.

Nevertheless, Microsoft needs more inspired devices like these from its OEMs to drive Windows 10 Mobile adoption worldwide.

Are our readers impressed with these devices? Let us know in the comments below.