'Nokia' now once again owns the Pureview brand

Pour one out of you have been holding out for a new Microsoft smart mobile device with a Pureview camera.

HMD Global, who makes Nokia phones under license, and seems to be doing a good job carrying forward the brand promise of the historic company, has managed another small landmark in taking on the robes of the historic mobile company by purchasing the PureView brand from Microsoft.

First introduced in 2012 in a Symbian handset by Nokia, it may be best remembered by Windows Phone fans as part of the Nokia Lumia 1020 followed by a range of somewhat less ambitious handsets.

Microsoft acquired the brand with Nokia’s handset division in 2013, and officially transferred the brand to HMD Global on the 23rd August 2018.

HMD Global also recently updated their phone user interface, adding support for Google Lens and Motion Capture, suggesting photos will be a renewed area of focus for the company.

MHD Global owning the brand does not guarantee another 40-megapixel monster is on the way (though HMD does employ many ex-Nokia engineers), but the company is rumoured to be working on a penta-lens camera which would certainly deserve a special brand to go along with it.

Via NokiaMob.net