Nokia Lumia 820 with ruggedized shell represents Nokia enterprise play

Active-Shell

Nokia today announced a ruggedized shell for the Nokia Lumia 820 which should make the smartphone more durable and better able to survive the ruff and tumble of daily life.

The  shell is made from PC/ABS but has another rubber-like material around the front and the edges. It covers the back  but also curves around the front to protect the edges of the screen and the corners – the most at risk area if you drop your phone.

What many may have missed from the announcement is the significance – that Nokia is creating a device that will play well in the enterprise market.

While not up to the standard of proper ruggedized devices  running Windows Handheld from Motorola, a Nokia Lumia 820 with a rubberized shell is certainly much more durable than an iPhone, and likely more than half cheaper. It will also bring along with it the new enterprise support coming with Windows phone 8, which means deep integration in the Microsoft back office and headline security.

In Finland Nokia’s Lumia 800 has been selling well into enterprise, and numerous business which have trailed Windows phones have found they work better than anything else with their existing Microsoft infra-structure.

CNET for example quotes Scott Kerr, IT director at Scotmid as saying:

“The release of the iPhone 5 will not have any bearing on my organisation’s mobile device decisions. The hardware itself is almost irrelevant with the OS, integration and security abilities being more important. To this extent the Nokia [Windows Phone 8] devices are more interesting. Apple will continue to upgrade their products on a regular basis and it is impossible for businesses to keep up with what Apple might be doing.”

Do not be surprised if your next photocopy repair man sports a Nokia Lumia 820.

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