New HOLLAGRAM system merges augmented reality & Microsoft Kinect for marketing

Augmented reality company VNTANA have built the world’s only interactive, scalable hologram system. Also the they have linked the hologram system to social media and give it data collection capabilities, creating HOLLAGRAM, a first-of-its-kind marketing tool. HOLLAGRAM is powered by Microsoft Kinect v2 sensor, a Windows PC, and a holographic display screen.

Users stand in front of VNTANA’s HOLLAGRAM, and their image is captured by the Kinect sensor’s body-tracking feature and its infrared sensor. The image is cut out from its background through VNTANA’s proprietary software, so there’s no need for a green screen or any wearable sensors. This image is then processed in real time through VNTANA’s hologram rendering engine, and, almost magically, users immediately see their own hologram live on the display.

They take advantage of Kinect for Windows gesture control capabilities to allows users to interact directly with other holographic objects, such as a celebrity or product, that have been preloaded in the digital space.

Read more about this project from the source link below.