Netflix desperately looks to slap more ads, charge game devs extra to boost revenue

The strategies include in-app purchases & more.

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Key notes

  • Netflix wants to milk more money by monetizing its games.
  • The company’s execs have been talking for months for the new strategies.
  • It includes in-app purchases & plans to charge developers more money.

Netflix wants to milk more money by monetizing its games, not too long after expanding to TVs to take on the Xbox Cloud Gaming service.

An exclusive from The Wall Street Journal reveals that executives at the popular streaming service have been discussing ways to make more money from Netflix Games for months. 

While Netflix Games are currently free for all subscribers, the company is considering introducing additional monetization methods, such as in-app purchases, in the future. 

This is similar to how many other mobile apps and games generate revenue. The gaming service already offers games based on popular Netflix series like Too Hot to Handle and Squid Games, as well as classic titles like Grand Theft Auto: San Andreas and Vice City.

There were also talks to charge developers more for “sophisticated games,” and roll out Netflix Games to ad-supported-tier users so that they could play games with ads in them. It’s a bit ironic, considering Netflix wanted to refrain from putting ads in their games when the company told its investors last year.

And it’s not the only streaming service that has been going all out in putting ads in their services. Amazon Prime Video said last year that it’d start showing ads in early 2024, just like Hulu and HBO Max.