Amazon Prime Video announced today that it will start showing ads in early 2024, following suit of other streaming services like Hulu and HBO Max.
Speaking in an updated blog post, the streaming giant says that it will have meaningfully fewer ads than linear TV and other streaming TV providers.
These “limited advertisements” will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
“We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like,” the announcement reads.
Prime members will have the option to upgrade to an ad-free plan for an additional $2.99 per month. The current price of Prime membership will not change.
Netflix, Amazon’s notable competitor, also has a plan that costs less than its regular plan, but it has ads. These ads are shown before or during most TV shows and movies, but a small number of titles are not supported because Netflix does not have the rights to show ads on those titles.