Both MSNBC and CNN have partnered with Microsoft’s Bing Pulse to deliver direct viewer sentiment during the speech, providing viewers and analysts with real-time feedback about the speech. As the State of the Union broadcasts proceed on Tuesday, January 20, Bing Pulse’s voting technology will be available for viewers to agree or disagree with what the president has to say, and the results of the nation’s sentiment will be shared instantly.
To make your voice heard during either CNN or MSNBC’s broadcast, go to bing.com/CNN or pulse.msnbc.com. You can also follow the conversation throughout Tuesday evening on Twitter using the hashtag #BingSOTU.
Microsoft’s Bing Pulse has been part of MSNBC and CNN political events since the 2014 US mid-term elections and will continue to play a role in coverage of the 2016 presidential elections.
This past summer MSNBC used Bing Pulse technology in its Great Debate series. In both live broadcasts—one on energy policy and the other on the NSA—Bing Pulse gave real-time feedback on the debates. Given this initial success, MSNBC is now integrating Bing Pulse broadly across on-air and digital programming as part of their coverage of the 2016 Elections. MSNBC viewers will also be able to use Bing Pulse technology every weekday during news programming and special events like interviews, panels, debates and election nights.